Ethics †Hamburger Essay

pay is an essential fall a dowery of Business. It is imperative to be ethical in this sector as its the scene of action that handles the specie, various ethical regainings fall below this sector for example, unlawful conduct (bribery). Health is also a imperative part of business as a business needs to charter a sanitary ara for employees to work, its even more grand for McDonalds as they make sustenance. Kitchens & the restaurant need to be sanitary. Its rather unorthodox that I put finance and health together, entirely the combination underside bring out an ethical issue which is Bribery.Restaurants Get Health inspections on a regular bases to view they ar kept to a good standard, its not uncommon for a Inspector to be bribed by an owner to give them a good result. Jacksonville October 20111 is a perfect example two manpower were arrested for receiving bribes. The men were giving good results to poor standard restaurants. These restaurants were relieve oneselfd in spite of appearance Jacksonville this means they leave alone receive more than less business, they go forth be lucky to get a few nodes. These Restaurants have acted unethically which is part of the causation for the study decline in customers.McDonalds have had one issue of bribery, this was in Hong Kong. The managing director for McDonalds Hong Kong2 was arrested for accept bribes. The suppliers of McDonalds Hong Kong were bribing him to retard McDonalds used them to supply the major quick food restaurant. This was a major hit to McDonalds as their reputation was tarnished, this had an force on them, and Chinese investors did not call for to invest in an unethical company. McDonalds Finance division need to ensure they begettert bribe inspectors or other bodies that have an pertain on McDonalds, as that can hurt their reputation by a very large amount.McDonalds finance should also allocate money to ensure stores are sanitary this go away give them no reason to be bribed. McDonalds UK are on the right track as they own the far-offms that supplies its stores. Ethics Marketing & benevolent Resource Many good issues occur in Marketing such as discrimination. The implications this can have are catastrophic. McDonalds being a fast food need to ensure that they dont split when advertising a new product (promotional burger).If they discriminate then the person subject to discrimination will feel emotionally hurt, which is bad as plurality around that person will stop release to McDonalds, this will lead to a massive decrease in customers. as they will not want to eat at an unethical restaurant. A prime example of an unethical advert is that of Sony 3 Sony were put under the microscope in late(a) years as they displayed an unethical advert. The Advert was for the PSP (Play Station Portable) the first issue was the detail that they vandalized New York City in order to create its advert, the images painted on the walls was also discriminating to current races.Sony was lucky that people never saw this as the sales of their PSP would have been much lower than it was. McDonalds guide a menu just for Children, this means advertising towards them, in doing this they are hooking young sisterren to the temptations of dissolute Food. This is an ethical issue as they are increasing the rate of obesity. McDonalds have now do their child menus better by giving fruit and veg with each meal. They also denote the fact that fruit is nice and healthy. They are trying to get children to eat more fruit.Competitors of McDonalds have no such philosophy, for example KFC advertise family meals, which is good for social backing but, the food they advertise is high in salt, fat and oil. All of which are bad for the body. McDonalds need to ensure that when creating a new meal they dont discriminate against a race. For example if they make a New Mexican Meal, then they need to make sure they dont advertise in a way that discriminates agains t Mexicans and they dont use any labels within their advert. The HR department helps the marketing department. They tell them various things like, what is considered as discrimination.The HR department must ensure this advert does not discriminate against anyone. HR and marketing also work together when it comes to recruitment, the HR department tells marketing what the criteria for a job is, they must ensure no bias and discrimination is involved within this criteria. The Marketing department will then advertise this to the public. If the advert discriminates against someone then the public will think McDonalds is a poor settle to work. Food Production Food production has many Ethical issues especially for McDonalds as they are a Fast Food business.Selling their food means their will be an increase in obesity which is a major ethical issue, as the life apprehension of people will drop. This Issue is perhaps the biggest save. McDonalds have done well to counter this issue (selli ng healthier meals) they also warn customers what they are eating. The salt content of the Big Mac 4 is 2. 1g this is 42% of a persons passing(a) allowance. Their Medium Fries has 0. 6g of salt this is 12% of a persons daily allowance. Therefore a meal will have 2. 6g of salt which is 54% of your Daily Allowance, and this is just one of your daily meals and yet you have taken in 54% of your daily allowance.As you can see the health risks are very bad. McDonalds have tried to make a healthier menu but the fact is people love the taste of their burgers, and reducing the salt content can have a monumental effect on the taste. Another Major debate is the meat used within Beef burgers. In recent times there has been a major controversy virtually Horse meat 5. Horse union has been found in Beef Burgers at Various stores such as Tesco, Burger king etc These Companies have made Customers afraid of Beef Burgers as they do not love the true ingredients.This issue is big because Tesco was victuals Horse meat to customers without the customer knowing. To make things worse Tesco and other Supermarkets also have traces of Pork within their Beef Burgers, this is a mega breach of trust as people from a Muslim Household are prohibited from eating Pork. Doing this Tesco and other super markets have affected all types of people. McDonalds major Competitor Burger ability has also been selling Beef/Horse Burgers, this has ruined the reputation of Burger King, and it has also made people watchful of most Fast food stores, as they are not sure what kind of meat is in their products.The Implications of Fast Food are both(prenominal) good and bad the good part is that it is fast and convenient. The food itself is also made to be a quality meal, for a small price tag. The bad part of Fast food has already been spoken about, health risks. McDonalds need to create even more diversity when it comes to healthy meals, as the burgers are still favourable they need to make healthy me als more competitive. environmental Implications spheric Warming is a huge issue. All people in the world contribute to Global warming, even breathing contributes towards it.Global warming is the melting of the polar icecaps, this raises the ocean level which means sea level countries will soon be under water. The destruction of the Ozone layer is another issue, if the ozone layer is ruined then the suns rays will be at full strength which means ultra violet radiation therapy will increase causing a high increase in skin cancer. Businesses have been warned about this and are expected to reduce their energy consumption they can do this by finding an secondary power source. McDonalds spends millions on energy and water.But money is not the issue, the environment is seeing a major decline, McDonalds have tried to counter this by finding and alternative energy source for their stores. So far they have only got one which is in America, this store uses geothermal energy to heat the sto re and light(a) it. McDonalds use a lot of packaging it was smart of them to switch to recycled packaging as this helped the environment. They should tell their customers how important Recycling is. Recycling 6 is the process of reusing paper, glass etcIt is an essential part of our eco system as it saves trees from being geld down, this means more oxygen in the air, which helps the planet in various ways, such as straining our resources, this helps mown down Global Warming. Food Production also contributes to Global warming, as they use machinery to produce it, this increases their degree centigrade footprint, taking the size of McDonalds into account it would be hard to acquire the figure of their carbon foot print, but we can assume that it is a very large amount, McDonalds is doing various things to reduce it (environmental projects).Global warming is also very dangerous now as its melting away the homes of various animals such as wintry Bears, the species is in danger bec ause of this. Companies need to cut down on the use of energy to save these animals, and to prolong the life of the Earth Corporate Implications Corporate implications are related to ethics. There are rules and regulations put into place for businesses to follow. These rules are to ensure companies act ethically.McDonalds is doing a great service to the UK as they provide lots of money to government (through tax) they also promote healthy eating, some say this is ironic as they sell fast food, but they are minimising the effect of the ethical issue that is Fast food. Staff at McDonalds needs to know how to act ethically, McDonalds can train staff to do this. McDonalds have been subject to some ethical issue e. g. Hong Kong director arrested for accepting bribes. McDonalds manages need to ensure they comply by the rules put into place to protect both businesses and customers.They must Ensure their legal patents are taken seriously, what i mean by this is the use of their name and log o. Small businesses sometimes copy the brand image of McDonalds as it helps bring in customers due to the customer thinking the store is part of the renowned restaurant.McDonalds has patented their logo to ensure other businesses and competitors cant use their logo in a professional manner. They have also patented all their products consequence people cant use the same recipe to make their products. Theyve also patented the call of each product e. g. Big Mc. In doing this they have ensured people cant copy their brand.Sources 1 http//jacksonville. com/ intelligence/crime/2012-05-01/story/jacksonville-police-arrest-2-state-inspectors-restaurant-bribery-sting 2 http//www. chinacsr. com/en/2007/08/14/1599-mcdonalds-executive-arrested-for-taking-bribes-in-hong-kong/ 3 http//www. ethicsscoreboard. com/list/sony2. hypertext mark-up language 4 http//www. mcdonalds. co. uk/ukhome/more-food/savers-menu. html 5 http//www. telegraph. co. uk/earth/agriculture/supermarkets/9844352/Horse-meat- scandal-Now-Tesco-and-other-supermarkets-admit-to-pork-traces-in-beef-burgers. html 6 http//www. benefits-of-recycling. com/whyisrecyclingimportant/.